Have you ever used shopping to sooth a sad mood, waste some time with girlfriends, or reward yourself for achieving a goal?
Yeah, me too.
It lead to a lot of impulse purchases. Things I didn’t need, trendy items that would be out of style next season, or aspiration items.
It’s okay, you and I are not the only ones that do this! Our consumer habits are instilled on to us at an early age. Advertisers use many tactics to convince you that your life really will be better off if you buy their product. The Balance, talks about 13 ways advertisers persuade you to buy their products, and the ones that have worked on me are: scare tactics (the sales is only on for today!), endorsing people I like and follow, and attacking self-esteem through my social standing. Read more